Every business owner wants to make their website visible on search engines, so when people search for industry-related interests, their website gets clicked, they get traffic and the phone rings. When your company appears in a search result for a variety of keywords, it doesn’t just happen by accident. Google never reveals exactly how their search algorithm works. It just seems to know exactly what we’re looking for and ranks web pages. Sometimes, though, they do give us hints.
And every once in a while, Google gives us a search engine optimization tip that we can’t ignore.