Potential seen in Las Vegas' inaugural SXSW event
Las Vegas’ inaugural South By Southwest will be a small but important fete with plenty of potential.
First, it’s not the Austin, Texas, event. Las Vegas’ version is all about the entrepreneur looking for help and the venture capitalist looking for the next great idea.
In Austin each March, SXSW LLC produces a two-week series of events geared toward film, music and interactive professionals.
The Austin event started out as a music festival, but the Las Vegas conference is finding its legs as a business-to-business event.
Last year, SXSW brought 147,000 people to the 26th annual conference, trade show, music and film festival in the Texas capital, resulting in an economic impact of $190 million for the city of Austin.
Although great for the Austin economy, the event doesn’t have much room to grow.
“It’s straining the capacities of our city in a lot of ways,” said producer Christine Auten.
There aren’t enough hotel rooms to go around each March, and parking can be a nightmare. Meeting space is tight, making any Austin-based brand expansion almost impossible.
Thus, the idea for SXSW V2V in Las Vegas was born.
Las Vegas Review-Journal