Mall at Planet Hollywood Resort starts yearlong philanthropic push

Large corporations often sponsor charitable campaigns, but it's a little unusual for a shopping mall to launch its own yearlong philanthropy effort.

Angel Williams, community relations and business development director for the Miracle Mile Shops at Planet Hollywood Resort, said it's also unusual for a mall to create a position like hers -- someone in charge of community outreach and philanthropic campaigns.

"I think it is a point of differentiation for our shopping center," Williams said.