The usual suspects from the Las Vegas business community - banks, insurance companies and accounting firms - on Wednesday dotted the Las Vegas Chamber of Commerce Business Expo floor at World Market Center.

But one row of exhibition booths, marked with a street sign reading, "Innovation Avenue," hosted a new generation of chamber members: the startups putting Vegas tech on the map.

Las Vegas tech was represented by social collaboration tool Tracky, graphics startup Walls 360, event-ticketing site Ticket Cake, polling platform Wedgies and business-to-business system ALICE Receptionist.