Darcy K. Neighbors is founder and CEO of CIM Marketing Partners, one of the Las Vegas valley's premier marketing, advertising and public relations firms. It is highly respected for its strategic approach to marketing, creative approach to advertising and ethical approach to business. CIM Marketing Partners focuses on a targeted variety of clients, particularly firms in the legal, financial, real estate and medical professions, as well as the construction industry.
Neighbors has helped hundreds of companies increase their market share and profitability by positioning them through effective marketing, advertising and public relations. She now views her role as primarily that of a consultant, coach, mentor and CEO. Neighbors shares her unique marketing vision as a speaker at various national meetings and conventions. In addition, Neighbors co-authored a book—Marketing Fusion: 7 Elements to Ignite Your Growth—to inspire readers to develop a true strategic marketing vision.
Neighbors is the 2011 president of the Southwest Chapter of the Legal Marketing Association, the international organization for marketing professionals in the legal field; the Southwest Chapter encompasses Nevada, Arizona, New Mexico and Utah. Neighbors is a graduate of the Las Vegas Chamber of Commerce Leadership Las Vegas program, Class of 2003, past president of the Las Vegas chapter of the American Marketing Association, and has been active in the Public Relations Society of America and The Strategic Coach program. Neighbors also serves on a number of charitable foundation boards, including University of Nevada, Las Vegas Executive Advisory Board, College of Business, Department of Marketing—the same university where she earned her bachelor in business administration with an emphasis in marketing.
Beyond Neighbors' leadership in business, she considers her community activities amongst her greatest successes. During a Leadership Las Vegas class visit to Child Haven, a local shelter for abused and neglected children, Neighbors identified a great need for providing new pajamas to the children who stay at the shelter. After she confirmed the needs of the shelter and realized how great the demand really was, she quickly created a proposal for her Leadership class, which was enthusiastically adopted as the annual project. With the talent mobilized and a partnership with a local radio station, DJs for PJs® was officially launched in 2003.
In its first year, the DJs, the Leadership Las Vegas Class of 2003 and a host of celebrities and committed volunteers collected 3,000 pairs of pajamas. Since its inception, DJs for PJs® has collected and donated 57,527 new pajamas to charitable non-profit organizations. The annual charity event collects thousands of new pairs of pajamas for children at Child Haven and a dozen other local charities during each year's "event day."
Neighbors and her husband, Sonny, are the devoted parents of two daughters, Hayley and Emily, and truly cherish their time together traveling, attending their daughters' sports and art activities, and enjoying the outdoors.
"Change, whether managed or not, is inevitable. Community leaders are those who possess a vision, spend the time to gain knowledge, and then rally the energy to manage and direct the course to desirable outcomes."
- Punam Mathur, Leadership Las Vegas Yearbook, 1990
"A leader is someone people follow without being asked. He/She has a vision which others willingly share regarding where the organization is going."
- Howard Skolnik, Leadership Las Vegas Yearbook, 1995
"Leadership is the ability to perceive common things in an uncommon way coupled with the capacity to inspire others to strive toward a desired goal."
- Gina Polovina, Leadership Las Vegas Yearbook, 1998
"It starts with one person, one idea, and the unswerving determination to put a plan into action. That's leadership. When that person combines his or her talents and insight with other inventive, resourceful, committed individuals...that's Leadership Las Vegas."
- Valerie Wiener, Leadership Las Vegas Yearbook, 1990
"A leader establishes a vision and motivates others to achieve it. They do so by demonstrating their personal commitment in every aspect of their life. A Leadership Las Vegas graduate is a teacher, a counselor, a motivator, a listener and a role model."
- John Wilcox, Leadership Las Vegas Yearbook, 1992
"A man's accomplishments in life are the cumulative effect of his attention to detail."
- Henry Hoogland, Leadership Las Vegas Yearbook
